Youthology Media, formerly Gorilla Nation Kids and Teens was relaunched in 2011. We began in 2007 with a small sales team and a conservative roster of kids targeted publishers. Our objective was to provide our publishers with quality service, compelling integration and 360 degree programs.
The division’s launch was exceptionally successful and as a result of this, we expanded the division to include GN Kids and Teens. As the sales team and our resources continued to grow, we strategically expanded our publisher roster, methodically and conservatively evaluating quality partners. From there, we expanded our internal resources to include dedicated marketing solutions, creative support and best in class technologies to maintain a competitive offering in the marketplace.
At the start of 2011, we rebranded our GN Kids and Teens division to be called Youthology. Youthology, to us is the study of youth: kids, tweens, teens and their actions, habits, affinities and interests online. Youthology is more than a company representing sites targeting kids and teens. We strive to provide marketing services, with strong relationships, competitive technology all focused on the youth audience segment. Youthology is a part of the Gorilla Nation family, a division of Gorilla Nation. We continue to offer targeted solutions to advertisers around the globe, working closely with clients like Nintendo, General Mills, Warner Bros. and more.
Maximize Your Ad Revenue
Youthology helps publishers effectively monetize their inventory with campaigns which are contextually relevant and therefore deliver the results advertisers seek. This results in developing the highest possible CPMs for properties in the mid-tail of internet inventory. In addition, we focus not only on monetizing your inventory through premium brand sales for IAB ad placements, but also bring beyond the banner integrations to all Publishers providing them with the tools they need to maximize their inventory and evangelize their brand. We pride ourselves on selling all media site specifically, never blind, to ensure that you are being adequately and properly represented in the marketplace.
International Sales Force: Our specialty is online ad sales - we understand every facet of the media landscape and bring extensive knowledge and sales experience to the table. With offices in Los Angeles, New York, Chicago, Toronto, Sydney, Melbourne and London, we now boast tremendous global reach and are able to cultivate strong relationships with Fortune 500 brands around the world.
Strong Customer Service: With dedicated account management resources we are able to provide quality day-to-day customer service with all of our web publishers. As an invested partner, we are passionate about understanding the key selling points and attributes of your site.
Full Service Solutions: Youthology believes in providing you quality solutions, from ad sales to ad trafficking and marketing support. As such, we. provide ad serving from the leading ad server, DART for Publishers (DFP). Additionally, we manage all your ad campaigns for you so that you can focus on what you do best - building content and driving traffic.
Best in Class Technologies: Youthology, is continually looking to the future of the Web, by developing premium ad solutions that will enable you to maximize your visibility and engagement with your audience. This includes the recently developed, video ad platform Springboard™, Gorilla Nation’s own proprietary solution and myriad of other integrated solutions. In addition, DoubleHelix, our creative solutions team works closely with our publishers to create and deliver beyond the banner sponsorships which yield deep engagement, high user interaction and of course, contextual relevancy.
Formed Large Branded Partnerships: We are home to large independent brands online. We have established a foothold in the marketplace that allows us to be adept in working with large offline brands, to maximize their revenues online. We are now seasoned in offering solutions for large independent web properties who also have a strong cross-media brand presence.
Becoming a Member of the Youthology Family
Youthology carefully and strategically evaluates all new and prospective Publishers. As a site specific representation firm, we review all new sites based on several criterion that allow us to consider a potential partnership. At a minimum we require that all Publisher Partners have at least 1 million page views per month, as well as at least 1-2 standard IAB ad placements. Please note that there are also several other criterion which we use to evaluate publishers such as type of content, demographics, ad opportunities and more.
Please submit a Request for Additional Information and should we be interested in advancing our discussions, a member of our Business Development team will be in touch. Thank you for your interest!